There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't.
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.

I joined when the very first mobile apps were being designed (2012), with menus, photos and reviews being the core offering. By the time I left (2014), the very first online-delivery feature was in the works, with Zomato having expanded to 11 countries, multiple products (B2C + B2B), platforms and languages.
Being a fast-growing startup, I had a mixed bag of responsibilities, from the actual UI and UX to hiring to illustrations, to overseeing a complete rebrand, to even occasional front-end coding. At some points, I was the sole product designer, doing everything hands-on during major redesigns. By the end I was leading a team of 4. Below is a brief, assorted glimpse from those years.

Home screen with an activity feed of recent and future visitors to the resident’s house

Household map with the resident’s family, daily help, frequent visitors and vehicles

Apartment hub leading to the building’s noticeboard, resident list, local service workers, and other utilities

Main actions for the resident include allowing advance entry through the apartment gate for cabs, delivery, visitors etc., informing the guard at the gate that the househelp has been given something to take home, and allowing exit for a child

Actions that involve filling several details presented in plain language with fill-in-the-blanks to aid the non-tech-savvy residents

Another action in plain language

Browsable list of local service workers available for hire

Browsable list of residents
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Details of a househelp

Details of a service worker

Building’s notice board

E-intercom that lets residents allow gate entry remotely from anywhere

Entry/exits logs for service workers, family members and frequent visitors

Details of a frequent visitor

One of the many iterations of the Home screen
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Another experiment with the home screen
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From the V1 of user-generated photos
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An experimental feature for social engagement: checkins
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One iteration of the restaurant page on web

A page from the very first “Style Guide” (now termed design systems) that we started to put together
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Adapting Collections feature to the unique paradigms on (the now dead) Windows Phone OS
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The home screen on Windows Phone
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Location-based browsing

The home screen on the (now dead) Windows 8 OS

Book cover and illustrations for the annual print guide

For a promo

For a coming-soon screen within the apps

A mailer during the v1 of user-generated pictures and photo-filters

Turning mobiles into card machines— research and design where cutting-edge fintech meets small businesses
I have spent 10+ years helping startups and big tech companies, from MVP’s to growth experiments.
If you like this work, there’s good news. I’m always looking for the next interesting product to work on. Shoot me a message to schedule a chat. (I’m not looking for full-time positions)