There are many useful things in the world, this text isn't one of th

There are many useful things in the world, this text isn't.

There are many useful things in the world, this text isn't one of th

There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.

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Zomato

I spent 2.5 yrs in the early stages, initially as the second design hire, and later as Head of Design.

  • As full-time employee
  • 2012–2014
  • Early stage startup
  • Now a publicly-listed unicorn

I joined when the very first mobile apps were being designed (2012), with menus, photos and reviews being the core offering. By the time I left (2014), the very first online-delivery feature was in the works, with Zomato having expanded to 11 countries, multiple products (B2C + B2B), platforms and languages.

Being a fast-growing startup, I had a mixed bag of responsibilities, from the actual UI and UX to hiring to illustrations, to overseeing a complete rebrand, to even occasional front-end coding. At some points, I was the sole product designer, doing everything hands-on during major redesigns. By the end I was leading a team of 4. Below is a brief, assorted glimpse from those years.

iOS and Android apps

One of the many iterations of the Home screen

Another experiment with the home screen

From the V1 of user-generated photos

An experimental feature for social engagement: checkins

Website

One iteration of the restaurant page on web

A page from the very first “Style Guide” (now termed design systems) that we started to put together

Windows Phone app

Adapting Collections feature to the unique paradigms on (the now dead) Windows Phone OS

The home screen on Windows Phone

Location-based browsing

Windows 8 app

The home screen on the (now dead) Windows 8 OS

Book covers, illustrations, mailers

Book cover and illustrations for the annual print guide

For a promo

For a coming-soon screen within the apps

A mailer during the v1 of user-generated pictures and photo-filters