There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't.
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
I designed their first foray into offline payments—accepting cards using cellphone NFC. Within 7 weeks, I talked to merchants to identify primary persona to target in phase 1, positioning gaps in a competitive space, and real-life workflows. Then crafted the mobile experience including onboarding. Ready to launch quickly and learn.
With 2 junior designers + close collab with marketing, dev, management • User interviews • Competitive analysis • User journey and personas • UI
We designed a mobile MVP for a pre-launch fintech startup. A new investment platform for young beginners, it focused on 1) friction-less first steps to invest in mutual funds and 2) planning investments across a lifetime. It was a fast-paced end-to-end project executed over 4 months.
Team of 4 • Qualitative research • information architecture • design system • visual language • UI • competitive analysis
We redesigned the mobile experience for better discovery, a premium reading experience, and a focus on the paid subscription tier. This included a new (typography-focused) visual language for the free and paid offerings, better architecture to aid discovery of vast content, and designing the user subscription journey.
Team of 3 designers • Qualitative and quantitative research • Design system • Visual language redesign • Information architecture • UI
It means that I love every aspect of product design, from icon design to user-interviewing to data-diving to strategy to documentation to Dribbble-worthy visuals. But when needed, I hire design sub-contractors to do what I can't. I especially thrive when aligning big-picture to the tiniest detail, when marrying highest impact to business with best experience for users, or when crafting a new visual language. I prefer to work closely with in-house experts across development, marketing, product, business, operations, etc.
Whichever stage your idea is at, I will do research or experiments to validate highest-risk assumptions, create a scalable visual language, and help you launch quickly and learn.
Learn from user feedback, iterate and scale core features in your first year, while you take time building an in-house design team.
Keep the in-house team focused on core offerings, while I help you explore unsatisfied user needs, new segments, and opportunities for innovation and growth.
Have an idea? I can help you run experiments to validate its viability before you start development. Have expertise? I can help you marry customer and business value.
Overcome old processes, bloated features, convoluted information architecture, and let me start out a design system and an evidence-based, user-centered approach.
Have an in-house team, but need more direction? I can audit existing products, or help your org become more user-centered.
Whichever stage your idea is at, I will plug in, do the right kind of research, validate high-risk assumptions, create a scalable visual language, and help you launch as quickly as possible so you can validate early.
Learn from user feedback, iterate and scale core features in your first year, while you take time building a solid in-house design team. I will help you weather the crucial year and handover to first hires.
Keep the in-house design team focused on your core offering, while I help you find related unsatisfied user needs, new segments, or gaps in the current service, experiment and expand
Overcome old processes, bloated features, hay-wire information architecture, and let us transform your product and bring in consistency, scalable visual language and design system, user-insights, and data-driven decisions
Have an idea? I can help you run experiments to validate its viability before you start development. Have expertise? Through research, I can help you design the right mix of customer and business value and de-risk your investments.
Have an in-house team, but need more direction? Let’s build a consulting engagement to audit existing products, or help your teams align to user-needs.
Whichever stage your idea is at, we will plug in, do just the right amount of research, create a scalable visual lamnguage, and help you launch as quickly as possible so you can validate early. Or we can help you validate before you start development.
Learn from user feedback and iterate and scale core features in your first year, while you take your time building a solid in-house design team. We will help you weather the crucial year and handover to your first hires.
Keep your in-house design team focused on the core product, while we help you experiment and expand
Overcome old processes, bloated features, hay-wire iA and let us transform your product and bring in consistency, scalable visual language and design system, user-insights, and data-driven decisions
Overcome old processes, bloated features, hay-wire iA and let us transform your product and bring in consistency, scalable visual language and design system, user-insights, and data-driven decisions
Have an in-house team, but need expert oversight? Let’s build an hourly consulting enagagement to make sure you’re taking the right steps in the right directions.
I learned by messing around in FrontPage and Dreamweaver. By 16, I found Photoshop, realised design was my calling, and learned HTML/CSS at 18. That led to a bachelor’s in Communication Design from NIFT.
My career began at Zomato designing their very first mobile apps.
In 2015, I went independent and worked across industries, teams and products.
There I worked with my business partner and a small team of designers.
I work independently and remotely in close collaboration with client teams. I also assemble small teams of sub-contracted designers on a project basis.
I designed my first (now cringeworthy) website at 12 in Frontpage, realised design was my calling at 16, and learned HTML/CSS at 18. I got a bachelor’s degree in Communication Design and started my career at Zomato designing their very first mobile apps. I was soon the Head of Design by the time Zomato was expanding to multiple countries.
In 2015, I went independent and worked across industries, teams and products. In 2019, I cofounded Studio Tandem and continued to design with a business partner and contractors. I have recently started taking projects independently again. Inbetween I also practised calligraphy professionally and was a visiting faculty at NIFT, Delhi.
I can never get enough of reading epic fantasy, scifi shorts, or learning about linguistics, cosmology, quantum physics, big history etc.
I taught a bunch of workshops, including one at UX Now
Featured on NDTV Hop, Better Homes & Gardens, Etsy, etc.
I did client-work, sold calligraphy kits and custom Procreate brushes
I was a visiting faculty at NIFT Delhi where I taught the typography module
I enjoy chasing aesthetics and I miss print/graphic design
I can never get enough of reading epic fantasy, scifi shorts, or learning about linguistics, cosmology, quantum physics, big history etc.
I taught a bunch of workshops, including one at UX Now
I was featured on NDTV Hop, Better Homes & Gardens, Etsy, etc.
I sold calligraphy kits and custom Procreate brushes
I was a visiting faculty at NIFT Delhi where I taught the typography module
I enjoy chasing aesthetics and I miss print/graphic design
I am always looking for exciting projects to work on. Get in touch to schedule a call, or just to say hello.
