There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't.
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
I designed their first foray into offline payments—accepting cards using cellphone NFC. Within 7 weeks, I talked to merchants to identify primary persona to target in phase 1, positioning gaps in a competitive space, and real-life workflows. Then crafted the mobile experience including onboarding. Ready to launch quickly and learn.
With 2 junior designers + close collab with marketing, dev, management • User interviews • Competitive analysis • User journey and personas • UI
We redesigned the mobile experience for better discovery, a premium reading experience, and a focus on the paid subscription tier. This included a new (typography-focused) visual language for the free and paid offerings, better architecture to aid discovery of vast content, and designing the user subscription journey.
Team of 3 designers • Qualitative and quantitative research • Design system • Visual language redesign • Information architecture • UI
It means that I love every aspect of product design, from icon design to user-interviewing to data-diving to strategy to documentation to Dribbble-worthy visuals. But when needed, I hire design sub-contractors to do what I can't. I especially thrive when aligning big-picture to the tiniest detail, when marrying highest impact to business with best experience for users, or when crafting a new visual language. I prefer to work closely with in-house experts across development, marketing, product, business, operations, etc.
Whichever stage your idea is at, I will do research or experiments to validate highest-risk assumptions, create a scalable visual language, and help you launch quickly and learn.
Learn from user feedback, iterate and scale core features in your first year, while you take time building an in-house design team.
Keep the in-house team focused on core offerings, while I help you explore unsatisfied user needs, new segments, and opportunities for innovation and growth.
Have an idea? I can help you run experiments to validate its viability before you start development. Have expertise? I can help you marry customer and business value.
Overcome old processes, bloated features, convoluted information architecture, and let me start out a design system and an evidence-based, user-centered approach.
Have an in-house team, but need more direction? I can audit existing products, or help your org become more user-centered.
Deconstructing complexity is my favourite thing, I've started to do that with UX.
that aren't by Don Norman or Steve Krug
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I love organising, simplifying complexity, planning ahead, tracking data, and graphic design. I'm starting to turn my personal templates and dashboards into templates.
The invoices I use, with the same 3 themes as this website. Customisable, with Indian tax fields.
My personal system for tracking, planning and feeling good about the books I am reading.
A system I've been using for years, to plan my life from top to bottom. Based on the "Level 10 Life" bullet journal system.
Set of 6 brushes for watercolor effect, including for lettering, painting, outlining, large wash and dry wash.
I learned by messing around in FrontPage and Dreamweaver. By 16, I found Photoshop, realised design was my calling, and learned HTML/CSS at 18.
That led to a B.Des in Communication Design from NIFT, New Delhi, where I spent some semesters teaching myself UI/UX.
My career began at Zomato (then an early-stage startup), designing their very first mobile apps, and learning on the job.
I then went independent, designed across industries, teams and products, and broadened by skills
A boutique product design studio, where I worked with my business partner and small teams of designers.
I assemble small teams of sub-contracted designers on a project basis.
I can never get enough of reading epic fantasy, scifi shorts, or learning about linguistics, cosmology, quantum physics, big history etc.
I taught a bunch of workshops, including one at UX Now
Featured on NDTV Hop, Better Homes & Gardens, Etsy, etc.
I did client-work, sold calligraphy kits and custom Procreate brushes
I was a visiting faculty at NIFT Delhi where I taught the typography module
I enjoy chasing aesthetics and I miss print/graphic design
I am always looking for exciting projects to work on. Get in touch to schedule a call, or just to say hello.
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