There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't.
There are many useful things in the world, this text isn't one of th
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine.
There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
Turning mobiles into card machines— research and design where cutting-edge fintech meets small businesses
It means that I love every aspect of product design, from icon design to user-interviewing to data-diving to strategy to documentation to Dribbble-worthy visuals. But when needed, I hire design sub-contractors to do what I can't. I especially thrive when aligning big-picture to the tiniest detail, when marrying highest impact to business with best experience for users, or when crafting a new visual language. I prefer to work closely with in-house experts across development, marketing, product, business, operations, etc.
Whichever stage your idea is at, I will do research or experiments to validate highest-risk assumptions, create a scalable visual language, and help you launch quickly and learn.
Learn from user feedback, iterate and scale core features in your first year, while you take time building an in-house design team.
Keep the in-house team focused on core offerings, while I help you explore unsatisfied user needs, new segments, and opportunities for innovation and growth.
Have an idea? I can help you run experiments to validate its viability before you start development. Have expertise? I can help you marry customer and business value.
Overcome old processes, bloated features, convoluted information architecture, and let me start out a design system and an evidence-based, user-centered approach.
Have an in-house team, but need more direction? I can audit existing products, or help your org become more user-centered.
Deconstructing complexity is my favourite thing, I've started to do that with UX.
It is humbling to design for an India that struggles with English and tech comprehension, but uses their phone in English. Some light-hearted observations:
By a once-bitter, optimistic millennial
Trigonometry not included.
that aren't by Don Norman or Steve Krug
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I love organising, simplifying complexity, planning ahead, tracking data, and graphic design. I'm starting to turn my personal templates and dashboards into templates.
My method to decide which ideas, side-projects, or brand efforts I want to focus on.
The invoices I use, with the same 3 themes as this website. Customisable, with Indian tax fields.
How i've been planning my life for years from top to bottom. Based on a bullet journal method.
My personal system for tracking, planning and feeling good about the books I am reading.
I learned by messing around in FrontPage and Dreamweaver. By 16, I found Photoshop, realised design was my calling, and learned HTML/CSS at 18.
That led to a B.Des in Communication Design from NIFT, New Delhi, where I spent some semesters teaching myself UI/UX.
My career began at Zomato (then an early-stage startup), designing their very first mobile apps, and learning on the job.
I then went independent, designed across industries, teams and products, and broadened by skills
A boutique product design studio, where I worked with my business partner and small teams of designers.
We assemble small customised teams based on project requirement. We work with limited clients.
I can never get enough of reading epic fantasy, scifi shorts, or learning about linguistics, cosmology, quantum physics, big history etc.
I taught a bunch of workshops, including one at UX Now
Featured on NDTV Hop, Better Homes & Gardens, Etsy, etc.
I did client-work, sold calligraphy kits and custom Procreate brushes
I was a visiting faculty at NIFT Delhi where I taught the typography module
I enjoy chasing aesthetics and I miss print/graphic design
I am always looking for exciting projects to work on. Get in touch to schedule a call, or just to say hello.
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