There are many useful things in the world, this text isn't one of them. Infact I would advice you to stop reading it. There's nothing to be found here. Just some placeholder to make the aesthetic shine. Please, stop reading. I am running out of words to type. If you read the next sentence you will get 7 years of bad luck.
It is humbling to design for an India that struggles with English and tech comprehension, and despite the struggles, accomplishes so much while using their phone in English. Some light-hearted observations from research:
- What you want: set a brand tone through your copy, show personality, communicate nuanced situations, convey emotion.
What they need: the fewest simplest words possible that they actually understand. - What you want: handle every error and edge-case gracefully. Explain exactly what happened and give them multiple options.
What they need: one big CTA that they can tap safely that moves them forward. - What you want: update the app regularly, add more features, iterate the design over time.
What they need: keep things where they are, the way they are; move one button and some will have to relearn how to use the app. - What you want: use a wide colour palette, delight with colours, colour-coded tags, themes etc.
What they need: green = go, red = stop - What you want: Build a product they find enough value in to use, and feel empowered to do so.
What they need: a family member that handles the tasks so they don’t mess up and don’t have to stress. - What you want: Make a UI that’s self-evident, with step-by-step onboarding, a new-user experience that coaches them progressively.
What they need: A service/sales rep to set everything up and come show them how to do what they need. - What you want: To build digital processes designed for their specialised needs, that put the right info at their fingertips.
What they need: A WhatsApp button to get shit done in a single msg.
